Conscious product design & development

for the baby, kids and family market

Explore Projects

Welcome to
the Haberdashery.

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Our Latest Projects

Explore our range of services designed to help you move forward with confidence, wherever you're headed next.

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SEE ALL PROJECTS

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What sets us apart


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Our deep knowledge of textile engineering

Designing at the intersection of soft and hard goods

Circular thinking applied to baby, kids and home products

Manufacturing knowledge and sustainable fabric sourcing

Our Services


We enable you to create new products for baby, kids and parenting markets.
With design services from a perceptive market view, all the way to hands on factory liaison. Always with a thoughtful and conscious approach. Choose one, all or a combination of our services.

01/
Strategy
+ Design

Strategic design thinking combined with conscious product design. Using market insight, trend forecasting and commercial understanding, we help validate ideas, define purpose and design products with meaning, longevity and a clear place in the market.

02//
Prototype
+ Trial

Materialising ideas into tangible products. We work with you to explore fit, function, materials and form through sampling, testing and refinement, helping you shape the right product and communicate your concept with confidence.

Book a call

03///
Manufacture
+ Launch

Hands-on support through manufacture and launch, from supplier matching and factory liaison to production and shipping. We help you bring products to market with realistic costs, the right processes and confidence at every stage.

About the studio


Jules Caldwell is the founder and expert design consultant behind The Haberdashery, a specialist soft goods design consultancy supporting the baby, kids and family market. Combining strategic design thinking with hands-on product development and deep industry knowledge, Jules helps thoughtful brands design products worthy of their place in the world. Working at the intersection of soft and hard goods, the studio brings a considered approach to materials, manufacturing and making — grounded in collaboration, intuition and the pleasure of holding a well-designed object in your hand.

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  • "Creative, reliable, and genuinely passionate about what they do."

    —Former Customer

  • "A professional team that delivers on their promises."

    —Former Customer

  • "Every detail was thoughtfully executed. We're thrilled with the outcome."

    —Former Customer

Talk to us

Whatever stage in the process you are at, our departments and services are ready to help you and your brand or idea.

Let’s re-imagine what better looks like, together