Conscious product design & development
for the baby, kids and family market
Welcome to
the Haberdashery.
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Our Latest Projects
Explore our range of services designed to help you move forward with confidence, wherever you're headed next.
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What sets us apart
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Our deep knowledge of textile engineering
Designing at the intersection of soft and hard goods
Circular thinking applied to baby, kids and home products
Manufacturing knowledge and sustainable fabric sourcing
Our Services
We enable you to create new products for baby, kids and parenting markets.
With design services from a perceptive market view, all the way to hands on factory liaison. Always with a thoughtful and conscious approach. Choose one, all or a combination of our services.
01/
Strategy
+ Design
Strategic design thinking combined with conscious product design. Using market insight, trend forecasting and commercial understanding, we help validate ideas, define purpose and design products with meaning, longevity and a clear place in the market.
02//
Prototype
+ Trial
Materialising ideas into tangible products. We work with you to explore fit, function, materials and form through sampling, testing and refinement, helping you shape the right product and communicate your concept with confidence.
03///
Manufacture
+ Launch
Hands-on support through manufacture and launch, from supplier matching and factory liaison to production and shipping. We help you bring products to market with realistic costs, the right processes and confidence at every stage.
About the studio
Jules Caldwell is the founder and expert design consultant behind The Haberdashery, a specialist soft goods design consultancy supporting the baby, kids and family market. Combining strategic design thinking with hands-on product development and deep industry knowledge, Jules helps thoughtful brands design products worthy of their place in the world. Working at the intersection of soft and hard goods, the studio brings a considered approach to materials, manufacturing and making — grounded in collaboration, intuition and the pleasure of holding a well-designed object in your hand.
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Talk to us
Whatever stage in the process you are at, our departments and services are ready to help you and your brand or idea.
Let’s re-imagine what better looks like, together